Location Strategy

What demographic factors should I consider when I choose a location?

When it comes to opening a retail business in a designated area, some factors to be looked at are:

  • Average age
  • Income
  • Easy transportation access
  • Is the location currently a destination or are you the only store?
  • What types of stores are in the location?
  • Employment status in the surrounding area

You should be able to get this information from your municipal or provincial government. Best of luck and happy business-home hunting!

Norman Leach
National Business Writer; Instructor, Mount Royal University

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