100 Essential Small Business Skills
™How to Research Before Opening or Growing Your Small Business
Doing research before starting your small business will help you succeed. Knowing how to do proper business research will help you decide how best to grow your business also. We’ll show you how to test your market, research your industry and learn about your competition.
Lesson Instructor: Dr. Leslie Roberts
Lesson 1
How to Research Your Market
Understanding exactly what your market wants – before you open your doors – will help your small business succeed. We’ll review types of market research, target market analysis and understanding business environments.
Lesson 2
How to Research Your Industry
You’re going to be joining a community of similar businesses – do you understand where you fit in? Get the scoop on industry analysis, NAICS codes, life cycles and structures.
Lesson 3
How to Research Your Competition
Understanding what your competition does well and not so well will help you position your business. Learn about the best ways to find and analyze your competition and find your unique place in the mix.
