100 Essential Small Business Skills
™How to Market Your Business
Starting your small business is just the first step – now you need to let people know you exist. Learn all about branding, marketing, social media and how to sell and negotiate successfully.
Lesson Instructor: Lee Ahenakew
Lesson 1
Small Business Branding Essentials
Branding will help your customers make an emotional connection with your small business. We’ll review brand components and equity and show you how to choose a brand, name and logo.
Lesson 2
Small Business Marketing Essentials
Generate interest in your product or service with marketing. We’ll review market segments and how to choose a target market, the 4 Ps of marketing, the essentials for effective websites and how to navigate social media.
Lesson 3
Selling and Negotiating Success
Selling doesn’t have to be intimidating. We’ll show you how selling is tied to branding and marketing, how to create quotations, how to strengthen your negotiating skills and how to create strong customer service and loyalty.
