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  • What should my business proposal say?

Norman Leach

Operations Management | Start-up

A business proposal is intended to present an idea, concept or project to someone who will potentially support, fund or align with your idea. This is different from a business model and a business plan. A proposal is a written or verbal "introduction" to your business concept - just long enough to get an investor or lender's attention. It must make a favourable impression in a brief amount of space and it must include the following key components:

  • Create an "elevator pitch" for your business - a summary of the business that depicts a clear vision of the venture and the opportunity for investors

  • How does your idea differentiate itself from other similar ideas in the market place?

  • Who will be involved in the business and why? What expertise do they have?

  • How are you going to use the money and what will the return be for the investors?

  • Proof read your proposal and have others do the same!

View all answers from Norman Leach

About Norman Leach

Norman Leach is President of Norman Leach and Associates, an international consulting firm specializing in international trade, marketing, and public relations, with a goal of fostering economic development and growth.

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