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Advertising and PR
- How do I advertise a non-profit organization?
Sarah Geddes
Advertising and PRHere are a few guidelines to follow when marketing for a Non-profit:
Identify the market you wish to serve or attract and decide on a compelling message to grad their attention - consider posing a question that is relevant
Explicitly or implicitly specify your objectives - non-profit organizations are expected to provide a service that responds to a need in the community, so you're responsible for determining how you can service that need and generate enough expenses to cover your costs
Develop and manage the programs you're going to provide
Decide on prices to charge or fees, donations, rates to accept
Schedule events and programs and determine where services will be offered
Communicate these events and programs via brochures, signs, public service announcements and advertisements
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About Sarah Geddes
Sarah Geddes, founder and principal, Sass Communications Inc., a boutique public relations agency specializing in media, stakeholder and community relations. Sarah has diverse public relations experience in publicity and media relations, social media, marketing communications, internal communications, crisis communications, community investment and special event planning. Company Website
