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Selling Skills
- How do I close a sale if I haven't already done so - it's so hard to ask for the business.
Marty Park
Selling SkillsWell, closing a sale isn't just about closing the sale. A number of things should take place beforehand to ensure that the consumer knows all they need to know about the product in order to confidently purchase it.
You need to initially create a relationship with the consumer to earn their trust. If you spend time investigating what it is they need then you'll be better able to explain how your product can meet their needs. Demonstrate all of the features and benefits of the product with confidence and knowledge. Be prepared to handle any objection they throw at you so that they understand exactly how the product is going to help them.
Then look for clear indications that they're interested in buying. Offer different purchase options and customize the closing of the sale if need be. Don't get too pushy at the end of the sales process if they still seem hesitant. Best to give them a summary of the product benefits, hand them your card and follow up during the following few days.
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About Marty Park
Marty Park, is CEO of Evolve Business Group (and founder of 10 other franchise, restaurant and technology ventures). Evolve is a training and coaching consultancy focusing on growth areas of client business - strategy, leadership and innovation for ownership and management; sales, customer service and personal development for teams. View Website
