Ask a GoForth Expert
Marketing & Social Media
- Would you recommend selling a product before it's produced or wait until it's available before you take orders?
Rob CampbellAdvertising and PR | Marketing & Social Media
There's nothing wrong with selling your product ahead of time. You just have to be absolutely sure that it will be produced and delivered in the expected time frame. You're consumers will expect that you meet the delivery date if they've paid in advance and if for some reason you fall short of that, you will lose the confidence and the trust of your buyer - not where you'd want to be with a new business.
So as long as you can secure the delivery date, then make every effort to boost pre-sales and market the product to do so! The iphone 4 is a great example of a product that has been pre-selling for weeks. Commercials run consistently all day long and many people have heard about the product or have spent time talking/writing about the product, which has in turn created quite the buzz. Really emphasize the fact that you are pre-selling your product too to create your own buzz!
About Rob Campbell
Rob Campbell is VP of Tribal Marketing, an Aboriginal-owned, integrated large capacity marketing and communications firm focused on national and international clients, and owned by Tribal Councils Investment Group.