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Advertising and PR

  • How do I get spotlighted in a magazine article? I think this would be great advertising.

Sarah Geddes

Advertising and PR

Provide a fascinating story angle or breakthrough product. The media wants something newsworthy and interesting, so the fact that you created a pen isn't interesting. The fact that you created a pen that is ergonomically correct and helps arthritis sufferers is more interesting. Make yourself easy for the media to find. The media likes to search for sources on the internet, so if you write lots of articles for websites and article directories, participate and offer blogs, and get coverage in other media outlets that have websites where they post the content, the media can find you easily. And don't forget to have a great, search engine-optimized website, which is one of the best ways for the media to find you. Offer a story idea that is relevant to the magazine writer or reporter. Research the types of articles the writer covers, and make sure your idea wasn't covered recently. Mention the previous articles that the writer has written, and how your idea complements them.

Best of luck on getting magazine coverage!

View all answers from Sarah Geddes

About Sarah Geddes

Sarah Geddes, founder and principal, Sass Communications Inc., a boutique public relations agency specializing in media, stakeholder and community relations. Sarah has diverse public relations experience in publicity and media relations, social media, marketing communications, internal communications, crisis communications, community investment and special event planning. Company Website


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