Ask a GoForth Expert
Marketing & Social Media
- How can I get people to start talking about my business?
Rob Campbell
Advertising and PR | Marketing & Social MediaMake your product worth talking about and then make it easy for folks to talk about it. The first part of that involves building something that people love. Building something that people love is about solving an important problem for a specific group of buyers really well. The second part often takes care of itself (for example Apple, which has almost no social media presence).
If you don't have something worth talking about all of the marketing in the world won't fix that. So, once you do have something worth talking about you make it easy for folks to talk about it by giving customers easy ways to share information and stories about your products with their friends and giving them opportunities to do so.
View all answers from Rob Campbell
About Rob Campbell
Rob Campbell is VP of Tribal Marketing, an Aboriginal-owned, integrated large capacity marketing and communications firm focused on national and international clients, and owned by Tribal Councils Investment Group.
