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"GoForth is a paradigm-shifter. They’ve figured out how to deliver fast, affordable, really effective and convenient entrepreneurship education. This is a game changer in Canada."
"This course informed me of aspects of business that I had never thought about before, such as how to take legal action, managing accounting and finance, and how crucial it is to have your business down on paper before launching into it."
"I’ve run a small business for over 10 years and thought I knew what I was doing – until I took GoForth’s course. Wow, where was this 10 years ago?"
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It takes a lot of confidence and ego to start a business. Although these attributes are major components of success, ego and confidence can lead to failure if they blind entrepreneurs to their own weaknesses.
A common trap for entrepreneurs is trying to do everything; delegation requires trust (a legitimate concern), a willingness to involve others in strategic and tactical decision-making, and recognition that someone else has greater expertise in a particular area of operations. These latter two requirements can be high hurdles for the entrepreneur to get over.
If entrepreneurs take a cold, hard look at their abilities and interests, they will soon realize outside help is needed somewhere, somehow — and probably, right away. Here are several typical situations; perhaps you see a bit of yourself in one of them:
To help in the effort to assess weaknesses, a small business owner is wise to establish an outside board of directors — friends, business associates, referrals with solid track records in marketing, sales, finance, etc. An outside board (with no voting rights) that holds quarterly meetings imposes a bit of discipline on the entrepreneur, but more importantly, provides a mechanism to expertly review and evaluate the business’s progress, strengths and weaknesses. Whether annual revenues are $10,000 or $10 million, such a process is the best insurance against self-inflicted business wounds.
Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing firm that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Entrepreneur, Moz and Forbes.Visit the GoForth Blog