Join over 5,000 entrepreneurs using GoForth to learn essential small business skills

Become a Better Entrepreneur 

Learn How

Unlimited Access

One year subscription to our small business video library


Learn at your own pace anywhere, anytime, on any device

Expert Instructors

Our engaging instructors cover more than 100 vital small business subjects


GoForth has trained 5,152 entrepreneurs and counting

Educating, Engaging and Inspiring Entrepreneurs

GoForth offers Canada's leading small business training program, which has helped entrepreneurs across the country run better businesses, become better leaders, embrace change and face the future with more confidence. Learn more about our training and get inspired.



"GoForth is a paradigm-shifter. They’ve figured out how to deliver fast, affordable, really effective and convenient entrepreneurship education. This is a game changer in Canada."

Patrick Lor - Co-founder of iStockphoto and CEO of Dissolve

"This course informed me of aspects of business that I had never thought about before, such as how to take legal action, managing accounting and finance, and how crucial it is to have your business down on paper before launching into it."

Erin Ignatio - Fine Artist and Milliner

"I’ve run a small business for over 10 years and thought I knew what I was doing – until I took GoForth’s course. Wow, where was this 10 years ago?"

Maritza Leach, Owner, Kantera - Elegance in Stone


Expert Entrepreneurs and Resources at Your Fingertips

Our small business experts have answered over 1,000 entrepreneurship questions in the Ask an Expert section. And if you’re looking for free getting-started guides, calculators, templates, checklists, or small business articles, search our comprehensive Resources section.



Have a burning business question? Just looking for a little advice? Maybe you want to see what a cashflow forecast should look like, or what a successful business plan should include. Our resource library has all this and more. No problem. No charge.


Ask an Expert   Access Free Resources

Visit GoForth Institute's Blog for Trending Business Topics

Entrepreneurial Inspiration – 4Cats Arts Studio

3 October 2015, 12:00 pm by Samantha Garner

Note: This post was first published on October 8, 2011, but we thought we’d check up on 4Cats Arts Studio and update you on their success – so we added new content to this post on October 3, 2015.


This week, take some entrepreneurial inspiration from Victoria mom Joey Simon, who combined her love of art with her desire to provide for her son, and started an outstanding small business.

In 1998, Simon’s son Jet was born at only 26 weeks. His doctors were concerned about the likelihood of Jet developing learning difficulties due to his prematurity, so Simon began looking for ways to help Jet in his learning. She trained in the principles of Montessori education, which emphasizes learning through all five senses, encouraging individuality and self-direction. Simon and her husband Darryl are also art lovers, and passed on this love to Jet. Simon spent time reading art books and painting with her son. She also shared with him life stories of artists, which Jet took a particular interest in.

Jet’s love of art became quickly obvious. Friends and family noticed Jet’s paintings and asked Simon to offer art workshops for their own children. In 2005, Simon founded 4Cats, which takes its name from Els Quatre Gats (4Cats Cafe) in Barcelona, where Picasso and his artistically-minded friends gathered.

Simon’s 4Cats encourages kids ages 2 – 15 to see art in different ways. Highly-trained curators help kids engage their imaginations to create unique pieces of art using professional art materials. Kids are encouraged to think like an artist, learning about art history in easily understood and exciting ways. Kids love it, and it shows! The first 4Cats location opened in Victoria BC. The franchise has now spread across Canada, and has locations in the US, Mexico, and Australia!

For more information on this fun and creative business, visit 4Cats’ website.




Visit the GoForth Blog

Want to succeed in your small business?

Learn How