GoForth offers Canada's leading small business training program, helping entrepreneurs across the country run better businesses, become better leaders, embrace change and face the future with more confidence. Learn more about our training and get inspired.
"GoForth is a paradigm-shifter. They’ve figured out how to deliver fast, affordable, really effective and convenient entrepreneurship education. This is a game changer in Canada."
"This course informed me of aspects of business that I had never thought about before, such as how to take legal action, managing accounting and finance, and how crucial it is to have your business down on paper before launching into it."
"I’ve run a small business for over 10 years and thought I knew what I was doing – until I took GoForth’s course. Wow, where was this 10 years ago?"
Our small business experts have answered over 1,000 entrepreneurship questions in the Ask an Expert section. And if you’re looking for getting-started guides, calculators, templates, checklists, or small business articles, search our comprehensive Resources section.
Many entrepreneurs are so excited about their idea that they think everyone else will be too. However, that’s just not the case. Don’t fall into the trap of thinking “Everyone will buy my product!” or “I’ll find my clients as I go along!” This can spell failure for a new business.
Does a market for your product or service even exist? Is it big enough and sustainable enough that your business becomes profitable? Small, scattered, unpredictable or unstable sales spell early doom for many small businesses. There’s a lot to know and understand about your potential customers. The better you know them, the better you can meet their needs and solve their problems.
This critical information can be gathered with primary or secondary market research methods. Secondary methods are less costly and less time-consuming, but primary methods often give you more accurate information.
Once you’ve got a fairly good idea of who your customers are, narrow down your list into customer segments. Then, pick one segment you can catch and forget all the others until you’ve got that initial target in the bag. Don’t waste your time and money chasing customers randomly and frantically. It takes time, but focused customer research is a worthy investment for your business!Visit the GoForth Blog