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"GoForth is a paradigm-shifter. They’ve figured out how to deliver fast, affordable, really effective and convenient entrepreneurship education. This is a game changer in Canada."

Patrick Lor - Co-founder of iStockphoto and CEO of Dissolve

"This course informed me of aspects of business that I had never thought about before, such as how to take legal action, managing accounting and finance, and how crucial it is to have your business down on paper before launching into it."

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Maritza Leach, Owner, Kantera - Elegance in Stone


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Have a burning business question? Just looking for a little advice? Maybe you want to see what a cashflow forecast should look like, or what a successful business plan should include. Our resource library has all this and more. No problem. No charge.


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Visit GoForth Institute's Blog for Trending Business Topics

7 questions to help you define your brand experience

21 November 2015, 12:00 pm by Samantha Garner

A small business’ brand experience is strategically developed to encourage customers to think of you, and persuade people to interact with your brand. However, you want this experience to be a good one, right?

Ask yourself these seven questions to make sure you’re delivering the best brand experience to your customers.

  • What promise are you making to your customers?
  • Are you working hard to meet the needs and desires of customers?
  • How are you increasing customer satisfaction?
  • Is your customer’s experience consistently positive?
  • Do you keep up with customers’ needs and wants, as well as meet new and emerging ones?
  • What kind of experience do you want your customers to have with your small business?
  • If you were a customer of your business, how would you expect to be treated?

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