Join over 5,000 entrepreneurs using GoForth to learn essential small business skills.

Become a Better Entrepreneur 

Learn How

Unlimited Access

One year subscription to our small business video library


Learn at your own pace anywhere, anytime, on any device

Expert Instructors

Our engaging instructors cover more than 100 vital small business subjects


GoForth has trained over 5,000 entrepreneurs and counting

Educating, Engaging and Inspiring Entrepreneurs

GoForth offers Canada's leading small business training program, helping entrepreneurs across the country run better businesses, become better leaders, embrace change and face the future with more confidence. Learn more about our training and get inspired.



"GoForth is a paradigm-shifter. They’ve figured out how to deliver fast, affordable, really effective and convenient entrepreneurship education. This is a game changer in Canada."

Patrick Lor - Co-founder of iStockphoto and CEO of Dissolve

"This course informed me of aspects of business that I had never thought about before, such as how to take legal action, managing accounting and finance, and how crucial it is to have your business down on paper before launching into it."

Erin Ignatio - Fine Artist and Milliner

"I’ve run a small business for over 10 years and thought I knew what I was doing – until I took GoForth’s course. Wow, where was this 10 years ago?"

Maritza Leach, Owner, Kantera - Elegance in Stone


Expert Entrepreneurs and Resources at Your Fingertips

Our small business experts have answered over 1,000 entrepreneurship questions in the Ask an Expert section. And if you’re looking for free getting-started guides, calculators, templates, checklists, or small business articles, search our comprehensive Resources section.



Have a burning business question? Just looking for a little advice? Maybe you want to see what a cashflow forecast should look like, or what a successful business plan should include. Our resource library has all this and more. No problem. No charge.


Ask an Expert   Access Free Resources

Visit GoForth Institute's Blog for Trending Business Topics

What pathway to entrepreneurship is best for you?

16 July 2016, 12:00 pm by Samantha Garner

When it comes to entrepreneurship, there are many pathways you can take: Starting your own business from scratch, buying into a franchise, creating a family-owned business, buying an existing business, and licensing your product idea.

But which one is best for you and the kind of business you want? Here are four important considerations when choosing the best entrepreneurship pathway for you:

Upfront capital and financing

Estimate the start-up capital you are prepared to invest in your business in dollars. If you are thinking of buying a franchise, consider that your estimated start-up capital should be between 10–30% of your franchise fee. Your ability to secure financing for your small business will depend upon your five Cs of credit: your character, capacity to repay, your capital (net worth), collateral (assets to secure debt) and conditions (of the owner, the franchise and the economy).


How long do you want to run this business? What return on investment (ROI) were you hoping for?

Independence, autonomy, experience

For many people, entrepreneurship is a way of becoming your own boss. The thought of having to operate within strict rules and requirements of a franchisor is not an option. Others prefer the security of franchise ownership and, sometimes, a family-run business.

Failure rate and overall risk

Could you handle losing your business and your investment? Could you handle letting employees, customers and suppliers down if you were forced to close your business? These are questions you need to answer honestly. Comprehensive small business training will give you all the tools you need to help improve your odds of success.

Visit the GoForth Blog

Want to succeed in your small business?

Learn How