Marketing & Social Media

Can social media still be influential, even if we aren't popular?

Well, the trick is to become popular using social media. This will allow your influencial content to have further reach. The internet culture can be hard to harness, and knowing what will go viral is a very soft science at best. However, if your posts are truely influential, you can leverage your content to increase the size of your communication channel, since people will share content that is persuasive or moving. My suggestion would be to utilize websites like Reddit to help go viral. Facebook can definitely help too, but Reddit is more often the source of viral media. Help push your social media efforts around the internet by sharing it through different mediums. Get your friends to share, embed, link and tweet your content around various social media sites. Go for a wide spread communication channel to get your message out there.

Cam McGeough
Business Development, GoForth Institute

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