Thirty easy to follow videos by expert instructors. Over 100 small business topics. One convenient place.

Build a Successful Small Business

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Small business is more than just marketing and selling. It demands a complete business skill set that we'll help you develop, one video at a time. From start-up to growth and beyond.

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GoForth's small business training helps you develop your business skill set, at your own pace. Through 30 instructional videos, we teach you 100 Essential Business Skills necessary for success. We've also designed time-tested, award-winning additional resources to complement your online or mobile learning. Presentation slides, worksheets and quizzes help you reinforce your skills. Get one year unlimited access to all this and more.

 

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*Billed as one payment of $195 plus taxes

Get more bang from our Book

GoForth's Curriculum Book gives you extra course materials, worksheets and exercises, resources, tips and business plan samples to complement your online small business training. The printed book guides you through all aspects of a detailed business plan and offers materials to help reinforce learned business skills. E-book is free with purchase of business training. Printed copy is available for an extra $95.

 

Only $16.25 per month + $95.00**

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**Total purchase price is $290, plus taxes and shipping

Learn By Video

GoForth’s small business training is 100% online and mobile. This means no traveling, no schedule restrictions, and savings for you! Wherever you are, your GoForth education can go with you. Learn 100 Essential Business SkillsTM in 10 modules, containing 30 video lessons at 20 minutes each. Interested? Preview the module topics and video clips below

Thirty small business training videos. One convenient place

You can access our training video library anytime, anywhere for up to one year from your purchase date.  We suggest you watch the videos in the order presented from Module 1 to Module 10, at least the first time through. The content helps you build skills logically from one video to the next. There’s a preview of each video in the sections below.

 

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Is Entrepreneurship for Me?

Before you begin the small business journey, you need to take stock-- of you.

Am I an Entrepreneur

Anyone can start and operate a small business – in fact, on average 86 new businesses are started every hour in North America. But what does it take to be successful in business? In this video lesson, we’ll do an evaluation of your skills, knowledge, abilities, education, experience, personality, social and professional networks and financial readiness for entrepreneurship. This lesson reviews the most important characteristics you’ll need to develop to become a world-class entrepreneur.

Instructor: Leslie Roberts

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Where Do Great Ideas Come From?

Not every great idea becomes a great business. How can you tell if your great idea is actually a great business opportunity? Do you know what is motivating you to become an entrepreneur, and what your goals are - both personal and business? In this video lesson you’ll learn how to evaluate business ideas and how to structure a business that will help you set and achieve your goals.  

 

Instructor: Leslie Roberts

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Building a Better Business Model

In this video lesson, you’ll learn about designing a business model (which is different from a business plan which we talk about in Unit 10). A business model is the foundation of any business plan and involves developing a business concept, figuring out your position in the value chain, calculating customer value, identifying revenue sources and cost drivers and developing a competitive strategy.  Sounds like nails on a blackboard, but we promise – this is important stuff.

 

Instructor: Leslie Roberts

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Choosing the Right Small Business Path

There are many paths into small business ownership-- which one is right for you?

Buying an Existing Business

Did you know there are many ways to get into business for yourself?  At the end of this lesson you’ll have a better feel for your entrepreneurship preferences. Is buying a going-concern business for you? Perhaps buying a franchise is a better option. You could license your new product idea. You could always start your own business or join a family business. It’s important to reflect on your capital, personal and business goals and business type preference to help you find the path that is right for you.

Instructor: Rivers Corbett

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Should I Start a Franchise

Join serial entrepreneur and franchise expert Rivers Corbett, as he explains the franchise option. Success rates with franchises are much higher than those of buying an existing business or starting a business from scratch. However, this higher success rate comes at a cost. Buying the rights to a franchise can be very expensive and initial franchise fees often have to be paid at the beginning – before you’ve even made a sale.

Instructor: Rivers Corbett

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Should I Build a Family Business

Approximately 80% of all firms in Canada are family-owned and family-owned businesses are responsible for half to 70% of Canada’s gross domestic product annually. Many of Canada’s largest and most well known businesses are family-owned. Family business is another option for getting into business – you could buy a family business, or you could join a family business as an employee. Many family business owners actively seek relatives to join the business in order to “keep it in the family.”

 

Instructor: Rivers Corbett

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Do Your Homework First

Test your market, research your industry and get to know your competition.

Understanding Your Market

In this video lesson, you’ll learn how to reach your market. Gathering information on who would buy your products or services is Target Market Analysis. Before you consider starting a business, you need to determine if a market even exists for what you’re hoping to sell. Not only that – the market must be large enough to warrant you going into business and sustainable enough that your business becomes profitable. There is a lot to know and understand about the people or organizations that would potentially purchase your products and services. The better you know them, the better you can meet their needs and solve their problems.  

Instructor: Leslie Roberts

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Understanding Your Industry

Your new business will be competing within a community of other similar businesses, known as your industry, or more specifically your industry sector. For example, if you’re starting a consulting business, you would become a member of the services industry. If you’re starting a roofing business, you would become a member of the construction industry. It’s important to analyze the industry in which your business will operate – and we’ll show you how.

Instructor: Leslie Roberts

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Understanding Your Competition

What do you mean I have competition? That’s impossible – we’re unique! Not true. Every business has competition – both direct and indirect, and it’s important to understand who or what you’re competing against. This can help you determine what proportion of the market you might expect to capture.The extent to which a business is a competitor depends on market commonality (number of markets in which the business competes with your company) and similarity in resources used to your company. In this video lesson, you’ll learn how to evaluate and respond to competition.  

 

Instructor: Leslie Roberts

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Estimating Your Small Business Profit

Forecast your revenue, estimate your costs and demystify your financial statements.

Estimating Revenue, Cost and Profit

In this video lesson, you’ll learn how to estimate potential sales. Investigating financial feasibility before you start your business will help you tweak your business model, which will raise your confidence that you’ll run a profitable company from the very start. The financial health of your business is the biggest indicator of your success as an entrepreneur.

Instructor: Natale Callendar

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Break Even Analysis, Record Keeping, Billing and Collections

Break-even analysis is a tool used by business owners to calculate the amount of sales needed to cover all costs. This can also be used to determine how much of an increase in sales is required to cover an increase in the business’ costs, and may be used when deciding whether or not to launch a new product. We’ll show you how to calculate break-even in this video lesson, explain what records you need to keep and for how long, and review billing and collections methods that will keep you rolling in cash. 

Instructor: Natale Callendar

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Cash Flow, Income Statement and Balance Sheet

Your next step in understanding revenues and costs is to understand flows of cash as they move through your small business. Not keeping an eye on your cash needs is one of the quickest routes to business failure.  In this video lesson, we explain the major financial statements every entrepreneur needs to understand – cash flow, income statement and balance sheet.

Instructor: Natale Callendar

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How to Market Your Business

Learning all about branding, marketing and how to sell and negotiate successfully.

Branding

Sales and marketing is the number one area of business knowledge that entrepreneurs would like help to strengthen. This video lesson will help you determine how you’re going to reach your target market by developing a clear marketing strategy from day one so you can nail down what to communicate to your customers. We’ll discuss the importance of branding and how to brand successfully.   

Instructor: Lee Ahenakew

Segmentation, Market Strategy and Effective Websites

In order to make better use of your marketing dollars, we’ll show you how to narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Segmentation means dividing up your customers based on differences in needs, and designing specific marketing strategies for each segment.  

 

Instructor: Lee Ahenakew

Selling Success

If you are in business, then you are in the selling business. In this video lesson, we’ll talk about the importance of developing accurate, timely and effective quotations and sales proposals.
For most entrepreneurs, developing quotations and sales proposals will be an essential part of your business.

 

Instructor: Lee Ahenakew

Choosing a Location and About Human Resource

Where? And Who? Choosing the right location for your business and how to hire the right employess.

Finding the Right Location

If you’re planning to run a retail store, then you’ll face the important decision of where to locate your business.  For those companies that rely on window shoppers and attracting customers from street level, it’s especially crucial that the most appropriate location is chosen. In this video lesson, we’ll show you how to choose the location that’s right for your business.

Instructor: Dale Hansen

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Managing a Small Business

Unless you’re planning not to hire employees, you’ll need to recruit a strong team, and you’ll need to establish effective working relationships with your staff to allow for effective communication and conflict resolution. Managing a small firm is very different from managing a large corporation. There are lots of distinct features you’ll encounter as the manager of a small company, and we’ll cover them all in this video lesson.

Instructor: Dale Hansen

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How to Manage People

Hiring employees can be very expensive and time consuming for your company. In this video lesson, we’ll help you consider the financial impact hiring will have on your company as well as on corporate culture and daily operations. You’ll learn how to assess the variety of options you have available – full time employment, part time employment, hiring on contract or hiring a student, and how to become a visionary leader.

 

Instructor: Dale Hansen

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How to Run a Great Business

Design great customer experience, learn about leadership and strategies for growth.

Operations, Logistics and Customer Experience

In this video lesson, we’ll explain why customer experience - the sum of all experiences a customer has with your business, either during one transaction or over the lifetime of your relationship – is so important. A company’s ability to deliver a positive experience each and every time that someone does business with it sets that company apart from its competitors in the customer’s eyes. Research shows that customers do business with companies they like, so the more positive experiences a customer has with your business, the more they’ll continue to do business with you.

Instructor: Norman Leach

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Managing Productivity, Planning and Logistics

Small businesses have an advantage over larger businesses – they’re small! Another area where small businesses can out do bigger businesses is in productivity – the efficiency in which product and service inputs are transformed into outputs.  In this video lesson, we’ll review ways you can run a very productive and efficient product- or service-oriented business.

Instructor: Norman Leach

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Planning for Strategic Growth

If you offer a great product or service that the marketplace needs, and you provide great customer service to go along with it – your company is going to grow. Are you ready? Do you have a plan? Have you set a course? Smaller companies have more to lose by business failure, so learn to protect your business (and personal) assets by developing a great strategic plan on an annual basis. In this video lesson, we’ll show you our GoForth Ten Step Strategic Growth Plan to get you and your business off to a running start every year.

Instructor: Norman Leach

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Small Business Legal Issues

Protect your intellectual property and keep you business safe.

Forms of Business Organization

In this lesson, join Steve Major, partner in one of the nation’s leading law firms, as he discusses forms of organization of your business. The type of business form you choose will be based on the level of control you want to have over your company, tax and lawsuit implications and access to the company’s earnings and cash. You can choose between a sole proprietorship organization, a partnership organization, a corporation or a cooperative.

Instructor: Steve Major

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Intellectual Property Protection

In this video lesson, we discuss the main forms of protecting your intellectual property: patents, copyright, trademarks, industrial design patents, integrated circuit typographies and trade secrets. Make sure you protect – as best you can – the intellectual property you create in the course of building your business. You’ll be glad you did.    

Instructor: Steve Major

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Registering Your Business

Ah, yes. Rules and regulations for operating a business. As a business owner, it is important to make sure from day one that you have all of the required permits and licenses in place before opening your doors. Without them, you could be facing some pretty hefty fines. A license signifies that you are permitted to operate in your area, while a permit is a document that shows proof of compliance with certain laws. The permits and licenses that are required for your company will not only vary by industry, but also by city and province. We’ll explain what you need to know.

Instructor: Steve Major

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Sources of New Business Funding

Different source of equity financing, debt financing and angel or venture capital financing.

Financial Resource Planning and Equity Finance

“Where do I get money to start or grow my business?” Most new and even some experienced entrepreneurs believe that if they have enough money, they can make any business model into a successful business. Sadly, there is nothing further from the truth.  A bad idea is a bad idea no matter how much money you throw at it.  In this video lesson, we’ll review the importance of having a financial resource plan, and we’ll introduce equity financing.

Instructor: Navros Khimji

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Debt Financing and Buying vs. Leasing

Commercial banks and credit unions are the principal source of debt financing for small businesses.  In this video lesson, we’ll review the many types of loans available to small businesses in Canada and we’ll review the more popular business loan types in this section.  Bear in mind that commercial banks and credit unions are not in the risk capital business – in other words, they want their money back and they will do what is necessary to make that happen.

Instructor: Navros Khimji

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Venture Capitol, Angel Investors and the Elevator Pitch

Occasionally new ventures need larger injections of capital to off the ground. Once sources of personal equity and love money have been explored, you may be ready for angel funding.  In this video lesson, we’ll explain what companies are the most suitable for angel or venture capital funding.  You’ll also learn how to do an elevator pitch of your business or business idea.

Instructor: Navros Khimji

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Government Compliance for Entrepreneurs

Income taxes, GST compliance and Canadian small business rules and regulations.

Income Tax

Income tax collection depends on the form of organization your company’s taken. In this video lesson, we’ll review important taxation rules and regulations all entrepreneurs need to know.

Instructor: Cindy Radu

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Goods and Service Tax (GST) and Harmonized Sales Tax (HST)

Collecting and remitting good and services tax (GST), Provincial Sales Tax (PST), or Harmonized Sales Tax (HST) is one of the responsibilities of being a business owner.  We’ll show you how to do it right!

Instructor: Cindy Radu

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Being an Employer and the All-Inclusive Checklist

To hire or not to hire? If you’ve decided that you can afford to hire and are able to justify filling a new position, there are several things you should be aware of when it comes to your responsibilities as an employer. We’ll review the rules, regulation and important deadlines you need to know about as an employer.

Instructor: Cindy Radu

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