Marketing & Social Media

How can I get more fans for my business' Facebook page? I think this is an easy, free way to share information with the public.

Facebook ads can be very effective - you can target down to geography and specific interests, this may work very well for you. Also, consider the role of the rest of your social ecosystem - are you on Twitter? Do you blog? How are all of these things linked together to amplify your (hopefully very valuable) content across platforms? Building a significant Twitter following can allow you to direct people to Facebook for more content, and vice versa.

Cam McGeough
Business Development, GoForth Institute

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