Marketing & Social Media

Should a manager or CEO blog for their company?

If they are social people, have the time and can write well - then, yes. Keep a consistent posting schedule, pack it full of interesting and relevant information, avoid sales pitches, and keep it short and sweet. This is a great way to add a touch of humanity to a big company, or build relationships for a small one.

Norman Leach
National Business Writer; Instructor, Mount Royal University

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