Marketing Research

What is a marketing mix?

The marketing mix (also referred to as the 4 P's is a blend of product, distribution (or place), promotion and pricing strategies designed to engage and create exchanges between you and your target market. Work through these 4 components to create an effective marketing mix for your product or service:


Product Strategies includes physical unit as well as package, warranty, after-sale service, brand name, company image, value, etc.

Distribution (Place) Strategies determine when to make product available as is demanded by consumer needs and wants

Promotion Strategies  includes personal selling, advertising, sales promotion and public relations

Pricing Strategies  most flexible component as pricing can vary consistently depending on product or service and it's a very important competitive tool so study the competition thoroughly

Chris Ferneyhough
Marketing Research

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